Last updated: March 14, 2026
Data Controller
Dental Software Guide
Operated by Jon Paul Roccia
Lausanne, Switzerland
Overview
Dental Software Guide respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit dentalsoftwareguide.com. We comply with the Swiss Federal Act on Data Protection (nFADP), the EU General Data Protection Regulation (GDPR), and applicable data protection laws.
Data We Collect
Automatically Collected Data
When you visit our website, we automatically collect certain technical data through cookies and similar technologies, including: IP address (anonymised), browser type and version, device type, pages visited and time spent, referring URL, and approximate geographic location (country/region level only).
Data You Provide
When you use our contact form, subscribe to our newsletter, or complete our software recommendation quiz, you may provide: name, email address, practice type and size, and software preferences. We only collect data that you voluntarily provide.
How We Use Your Data
We use collected data to: operate and improve our website, analyse website traffic and user behaviour (via Google Analytics 4), send newsletters and communications you have opted into, provide personalised software recommendations, and comply with legal obligations.
Legal Basis for Processing (GDPR Article 6)
We process your data based on: your consent (cookie consent, newsletter signup), our legitimate interests (website analytics, fraud prevention), and legal obligations (tax and accounting requirements).
Third-Party Services
Google Analytics 4
We use Google Analytics 4 (Measurement ID: G-2BWGPZPSWY) to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymised data about your visit. Google processes this data on our behalf under a Data Processing Agreement. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Affiliate Links
Our website contains affiliate links to third-party software vendors. When you click these links, the destination website may set their own cookies and collect data according to their own privacy policies. We earn commissions from qualifying purchases at no extra cost to you. See our Affiliate Disclosure for details.
Hosting
Our website is hosted by WP Engine, which processes server access logs and provides infrastructure security. WP Engine’s servers are located in Europe.
Cookies
We use the following types of cookies:
Essential cookies are required for the website to function properly. These cannot be disabled.
Analytics cookies (Google Analytics) help us understand how visitors use our site. These are only set with your consent.
Third-party cookies may be set when you click affiliate links to external websites.
You can manage your cookie preferences using the cookie banner shown on your first visit, or by adjusting your browser settings.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Analytics data is retained for 14 months. Email subscriber data is retained until you unsubscribe. Contact form submissions are retained for 12 months.
Your Rights
Under the GDPR and Swiss nFADP, you have the right to: access your personal data, rectify inaccurate data, request deletion of your data, restrict or object to processing, data portability, and withdraw consent at any time.
To exercise any of these rights, please contact us via our Contact page. We will respond within 30 days.
International Data Transfers
Some of our third-party service providers (such as Google) may process data outside of Switzerland and the European Economic Area. Where this occurs, appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
Children’s Privacy
Our website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact
For privacy-related inquiries, please visit our Contact page.
Dental Software Guide
Lausanne, Switzerland